Just a small idea, really. It was very kewl seeing our logo displayed prominently on the SouthPoint electronic billboards, both inside and outside the casino this year.
However, I'm not at all sure it did us much good. No one outside the Club knows what that logo is, and I suspect it blew right past most people. I'd suggest that for next year, after the logo is displayed, we ask them to flash something like the following:
WORLD'S LARGEST CASINO COLLECTIBLES SHOW - NOW IN OUR SHOWROOM!
followed by the second screen with the times displayed.
Michael